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1 leveraged marketing
марк. усиленный маркетинг* (маркетинговая деятельность, предполагающая постоянное совершенствование маркетинговых методик, использование новых или нетрадиционных методов маркетингового воздействия, использование стимулирующего маркетинга, прямого маркетинга, интерактивного маркетинга и т. д. для удержания потребителей и привлечения новых покупателей, выхода на новые сегменты рынка)See:innovative marketing, developing marketing, incentive marketing, data-driven marketing, direct marketing, interactive marketing
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"усиленный" маркетинг: расширение производства путем маркетинга диверсификации возможного использования данного продукта (напр., калькуляторы первоначально предназначались для ученых, а затем стали предметом массового потребления). -
2 leveraged marketing
s.mercadotecnia apalancada. -
3 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
4 mercadotecnia apalancada
• leveraged marketingDiccionario Técnico Español-Inglés > mercadotecnia apalancada
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5 mercadotecnia apalancada
f.leveraged marketing. -
6 company
компания; (акционерное) общество; фирма; корпорация -
7 transaction
сущ.1) эк., юр. сделка, трансакция; дело; (экономическая) операцияgoods transaction — товарная сделка, сделка купли-продажи
Syn:bargain 1)See:barter transaction, credit transaction, customer transaction, debit transaction, export transaction, import transaction, marketing transaction, supplier transaction, wholesale transaction, contract law, contract of sale of goods, sale, transaction costs, transaction cost economics, highly leveraged transaction, secure electronic transaction, transaction account2) юр. мировая сделка ( урегулирование спора путем компромисса)See:3) учет (хозяйственная) операция (событие или условие, отражаемое на счетах бухгалтерского учета)See:5) мн., эк., иссл. опер. межотраслевые потоки (элементы первого квадранта матрицы межотраслевого баланса, характеризующие объемы продукции, передаваемые непосредственно отраслями-поставщиками отраслям-потребителям)Syn:6) общ. труды, протоколы ( научного учреждения или общества)7) комп. трансакция, обработка запроса
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Trans transaction сделка, операция: 1) купля-продажа ценных бумаг или финансовых инструментов; контрактное обязательство поставить или принять финансовый инструмент по оговоренной цене; см. trade; 2) событие или условие, зафиксированное бухгалтерской записью в учете компании; любая деловая активность, изменяющая финансовая положение компании; 3) депонирование или изъятие денег со счета; 4) платеж, перевод денежных средств.* * *транзакция, операция; сделка. Соглашение между покупателем и продавцом, для продажи актива; . Глоссарий финансовых и биржевых терминов .* * *Банки/Банковские операциибанковская операция, перевод денег, в том числе за границу, для каких-либо целей-----сделка, обмен между сторонамидействие физического или юридического лица, направленное на установление, изменение или прекращение гражданских прав и обязанностей-----действие, направленное на установление, изменение и прекращение правоотношений (прав и обязанностей) юридических и физических лиц -
8 firm
n
- accountancy firm
- accounting firm
- accredited brokerage firm
- affiliated firm
- agency firm
- auditing firm
- auditor firm
- banking firm
- bankrupt firm
- blue chip firm
- broker's firm
- brokerage firm
- business firm
- civil engineering firm
- commercial firm
- competing firm
- competitive firm
- competitor firm
- consultancy firm
- consultation firm
- consulting firm
- consulting engineering firm
- contracting firm
- correspondent firm
- dealer firm
- distressed firm
- engineering firm
- entrant firm
- executive search firm
- exempted firm
- export firm
- financial firm
- financially troubled firm
- foreign firm
- forwarding firm
- incorporated firm
- individual firm
- industrial firm
- investment firm
- investment advisory firm
- investment banking firm
- joint firm
- joint commercial firm
- large firm
- law firm
- leading firm
- local firm
- long firm
- loss-making firm
- mail order firm
- major firm
- marketing firm
- member firm
- moderate-sized firm
- nonmember firm
- offshore firm
- outside firm
- over-leveraged firm
- participating firm
- patent law firm
- principal firm
- private firm
- prosperous firm
- public accounting firm
- purchasing firm
- renowned firm
- reputable firm
- retail firm
- rival firm
- search firm
- small firm
- solvent firm
- specialized firm
- start-up firm
- state firm
- state-owned firm
- stockbroker firm
- subsidiary firm
- target firm
- trade firm
- trading firm
- turnaround firm
- universal firm
- wholesale firm
- close down a firm
- cooperate with a firm
- direct a firm
- dissolve a firm
- establish a firm
- found a firm
- handle a firm
- keep a firm afloat
- liquidate a firm
- manage a firm
- operate a firm
- register a firm
- represent a firm
- run a firm
- set up a firm
- turn around a firm
- wind up a firm
- wipe out a firm -
9 firm
•- law firm
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